Our history

The company is founded by Nic. Christiansen as the first importer of BMW in Denmark.

Skoda import agency was established under the name Pradan Auto Import in 1971. The agency was sold to VW import agency in 1999.

Hyundai Bil Import A/S was established in 1992. Today, the import of Hyundai is one of the primary activities of Nic. Christiansen Holding and Hyundai is the 9th most sold brand of car in Denmark.

Import agency for Land Rover was acquired from Domi in 1993 - and is also one of the main activities in Nic. Christiansen Holding today.

The nationwide Danish dealership Terminalen is founded and establishes dealerships in Brøndby (2000), Esbjerg (2001), Kolding (2001), Aarhus (2001), Egå (2001), Birkerød (2001), Silkeborg (2006), Kolding (2008), Copenhagen (2009) and Taastrup (2011).

Nic. Christiansen Groups expands the Nordic footprint and takes over the import of Jaguar in Sweden and Land Rover in Norway and Sweden.

The import agency for Jaguar Denmark is transferred to Nic. Christiansen Group.

The subsidiary NCG Retail A/S is established and becomes parent company to Terminalen, Bayern AutoGroup and NCG Retail Nordic.

Bayern AutoGroup is established as the company's exclusive Danish BMW and MINI dealer chain with dealers in Egå, Esbjerg, Kolding, Silkeborg and Odense. 

The import agency for Jaguar Norway is transferred to Nic. Christiansen group, making Nic. Christiansen Group the sole JLR importer in Scandinavia.

Terminalen takes over Bilcenter Fyn (3 dealers) and takes in the trade of Mazda, Suzuki and Citroën on Funen.

Bayern AutoGroup expands the business, becoming dealer of new and used BMW and MINI's in Jutland and on Funen. 

In August 2014, a brand new and state-of-the-art BMW and MINI car dealership will open in Tilst near Aarhus. It is nicknamed: "the most beautiful and modern BMW business in Europe."

In March, Bayern AutoGroup took over another dealership, this time in Aalborg, making Bayern AutoGroup the sole dealer of BMW in Jutland and on Funen.

In June, Terminalen opened a brand new store on Roskildevej in Taastrup and at the same time welcomed Toyota into the range.

The import agency for SsangYong in Denmark and Sweden is transferred to Nic. Christiansen Gruppen.

NCG Retail Nordic changes its name to British MotorGroup and is established as the group's exclusive Jaguar and Land Rover dealer chain under NCG Retail A / S with stores in both Sweden and Denmark.

SimplyGo is established as the group's first online shop, which offers simple short-term leasing, under NCG Finans A / S.

Nic. Christiansen Group takes over the Honda import of cars in Finland and the import of cars, motorcycles and Power Products to the Baltics.

Nic. Christiansen Group takes over the import agency of Hyundai in Sweden.

Nic. Christiansen Gruppen breaks earnings record the same year as a new business strategy under the title "Moving Mobility and People" is presented.

In 2022, Nic. Christiansen Group became National Dealer Partner for the Chinese EV brand BYD. With the slogan "Build Your Dreams" on the rear, the brand introduced 3 EV models to the Danish market: BYD Tang, Han and Atto 3. 

Nic. Christiansen Group expands the business with the acquisition of the workshop chain Skorstensgaard, which with its 22 workshops and more than 200 employees strengthen the NCG footprint further in the aftermarket area.

The Nic. Christiansen Group acquires the German chain May & Olde, Schleswig-Holstein's leading dealer in the BMW, Mini and Alpina car brands.

The acquisition supports Nic. Christiansen Group's continued focus on business expansion and means that the Group will now have seven BMW sales outlets in Northern Germany – and thus expanding and consolidate the group’s close collaboration with BMW.

Nic. Christiansen Gruppen expands the retail business forther with the acquisition of the Toyota dealership ERA BILER with three branches in North Zealand. From May 1st, 2024, the Terminalen store at Roskildevej in Taastrup is added to the ERA BILER brand, thus becoming the fourth branch in the chain.