The beginning of it all
The company is founded by Nic. Christiansen as the first importer of BMW in Denmark.
Importer of Skoda
Skoda import agency was established under the name Pradan Auto Import in 1971. The agency was sold to VW import agency in 1999.
The foundation of Hyundai Car Import
Hyundai Bil Import A/S was established in 1992. Today, the import of Hyundai is one of the primary activities of Nic. Christiansen Holding and Hyundai is the 9th most sold brand of car in Denmark.
Land Rover enters the group
Import agency for Land Rover was acquired from Domi in 1993 - and is also one of the main activities in Nic. Christiansen Holding today.
The nationwide Danish dealership Terminalen is founded and establishes dealerships in Brøndby (2000), Esbjerg (2001), Kolding (2001), Aarhus (2001), Egå (2001), Birkerød (2001), Silkeborg (2006), Kolding (2008), Copenhagen (2009) and Taastrup (2011).
British Car Import expands the business
Nic. Christiansen Groups expands the Nordic footprint and takes over the import of Jaguar in Sweden and Land Rover in Norway and Sweden.
The birth of Bayern AutoGroup
The import agency for Jaguar Denmark is transferred to Nic. Christiansen Group.
The subsidiary NCG Retail A/S is established and becomes parent company to Terminalen, Bayern AutoGroup and NCG Retail Nordic.
Bayern AutoGroup is established as the company's exclusive Danish BMW and MINI dealer chain with dealers in Egå, Esbjerg, Kolding, Silkeborg and Odense.
Scandinavian JLR importer
The import agency for Jaguar Norway is transferred to Nic. Christiansen group, making Nic. Christiansen Group the sole JLR importer in Scandinavia.
Terminalen takes over Bilcenter Fyn (3 dealers) and takes in the trade of Mazda, Suzuki and Citroën on Funen.
Bayern AutoGroup expands the business, becoming dealer of new and used BMW and MINI's in Jutland and on Funen.
New Bayern AutoGroup dealership
In August 2014, a brand new and state-of-the-art BMW and MINI car dealership will open in Tilst near Aarhus. It is nicknamed: "the most beautiful and modern BMW business in Europe."
A year of many expansions
In March, Bayern AutoGroup took over another dealership, this time in Aalborg, making Bayern AutoGroup the sole dealer of BMW in Jutland and on Funen.
In June, Terminalen opened a brand new store on Roskildevej in Taastrup and at the same time welcomed Toyota into the range.
The import agency for SsangYong in Denmark and Sweden is transferred to Nic. Christiansen Gruppen.
NCG Retail Nordic changes its name to British MotorGroup and is established as the group's exclusive Jaguar and Land Rover dealer chain under NCG Retail A / S with stores in both Sweden and Denmark.
SimplyGo is established as the group's first online shop, which offers simple short-term leasing, under NCG Finans A / S.
Honda in Finland & the Baltics
Nic. Christiansen Group takes over the Honda import of cars in Finland and the import of cars, motorcycles and Power Products to the Baltics.
Nic. Christiansen Group takes over the import agency of Hyundai in Sweden.
Moving mobility and people
Nic. Christiansen Gruppen breaks earnings record the same year as a new business strategy under the title "Moving Mobility and People" is presented.
BYD National Dealer Partner in Denmark
In 2022, Nic. Christiansen Group became National Dealer Partner for the Chinese EV brand BYD. With the slogan "Build Your Dreams" on the rear, the brand introduced 3 EV models to the Danish market: BYD Tang, Han and Atto 3.
Entry to the German market
The Nic. Christiansen Group acquires the German chain May & Olde, Schleswig-Holstein's leading dealer in the BMW, Mini and Alpina car brands.
The acquisition supports Nic. Christiansen Group's continued focus on business expansion and means that the Group will now have seven BMW sales outlets in Northern Germany – and thus expanding and consolidate the group’s close collaboration with BMW.
(1917 - 2010)
Nicolai Theodor Christiansen was born in the town of Højer in the southwest of Jutland in 1917. He quickly became known as Nic.
Times were hard when Nic. was a boy and he worked at an early age to help the family at home. He quickly showed himself to be useful and imaginative and he had the ability to see the possibilities in most situations. This was a general philosophy that he held his entire lifetime, and it was the spark that created Nic. Christiansen Group in 1967, when he became the BMW import agent in Denmark. The company proved to be one of the most successful of its kind in Denmark.
Nic. Christiansen died in 2010 at the age of 93. The business is now owned by his daughter, Birthe Christiansen and her two daugthers Carina and Camilla Avlbjerg Christiansen.