Our strategy

Nic. Christiansen Gruppen's strategic offset for new mobility services that cater to customers in the market of the future.

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Moving mobility and people

Our vision

Transform the customer journey beyond expectations

Our mission

A digital and data-driven mindset

A digital and data-driven mindset

Nic. Christiansen Group is going through a digital transformation. On our own, and in collaboration with our brands, we develop new ways of doing business to take advantage of the digital opportunities to improve our workflows, present our products and interact with customers where they are.

We have an ambition to be a data-driven organization that takes advantage of existing and new digital opportunities to meet the market, improve the business and create innovation - not only for ourselves, but for the entire automotive industry as we know it.

The future is physical and digital

The future is physical and digital

We believe that the automotive industry of the future is a hybrid between physical service and experience centers and digital tools for both customers and manufacturers.

The behavior of the customers is becoming increasingly digital, but the need to see, touch and try the cars before buying remains. That is why we focus on an omnichannel customer experience, so that the customer's needs and expectations are always met by our business.

Strong partnerships towards success

Strong partnerships towards success

Nic. Christiansen Group has for many years been a strong strategic partner for both dealers and OEM's operating in the North European and Baltic markets. We are a large company with an extensive network in the automotive industry and the society around us, and we seek good cooperation across our markets and business areas.

Our corporate values

Nic. Christiansen Group is built on a strong foundation of corporate values.

Behavior and integrity

We are transparent and honest towards each other. What we perceive is what we communicate – we talk to and not about each other!

Our behavior is responsible and respectful.

Our dialogue is always open and trustworthy – be it as well externally as internally


We strive for continuous improvement, development, and re-thinking at all organizational levels.

We deliver!


A high level of energy and enthusiasm is the NCG DNA in the approach towards customers and colleagues.

We are all responsible to deliver PASSION.


Working as one company is the best foundation for the future.

We provide the framework. In order to succeed, everybody needs to engage.