Danish automobile enterprise, the Nic. Christiansen Group, will become the new distributor for Honda in the Baltic States and in Finland.

The Nic. Christiansen Group has entered into an agreement with Honda Motor Europe, to take over responsibility for the import of cars, motorcycles and Power Products in the Baltic States and the import of cars in Finland on 31 March 2017.

Nic. Christiansen Group was established in 1967, importing BMW cars. Today, the group’s primary activities are importing Hyundai in Denmark, SsangYong in Denmark and Sweden, and Jaguar and Land Rover in Denmark, Norway and Sweden. The Nic. Christiansen Group employs around 600 people.

The Nic. Christiansen Group was responsible for the import of cars in Denmark for the Japanese car manufacturer in the period 1971 - 2001. The new agreement resumes the long-term collaboration between the Nic. Christiansen Group and Honda Motor Europe, with the shared ambition of creating the best framework for the Honda brand in the Baltic States and in Finland. 

Commenting on the agreement, Philip Ross, Senior Vice President, Honda Motor Europe, said, “Honda look forward to working alongside the Nic. Christiansen Group, as we continue to develop our business and serve our customer base in the Baltic States and in Finland. We have an exciting new product launch programme, starting with the launch of the fantastic new Civic 5 door in the coming months.”

On 31 March 2017, the Nic. Christiansen Group will take over two well-functioning sales organisations, in Tallinn in Estonia and in Helsinki in Finland, respectively. The Nic. Christiansen Group will be responsible for sales of Honda’s popular car models in Finland and their associated spare parts distribution and service. In the Baltic States, the Nic. Christiansen Group will be responsible for sales of Honda’s car models and their associated spare parts distribution, and will also be responsible for sales, service and spare parts distribution of motorcycles, scooters and Power Products.

Honda had an average market share for the passenger cars segment of around 3,5 % in the Baltic States and Finland, and has a large operating fleet of cars. The average market share for motorcycles is 5,6 % in the Baltic States.

The Nic. Christiansen Group’s decision to take over Honda imports in the Baltic States and in Finland is a result of the Group’s strategy to be responsible for import activities in Scandinavia and in the Baltic Region:

“For some time now, the Baltic States and Finland have been positioned as areas on our strategic roadmap. It is extremely satisfying for us that we have succeeded in establishing a collaboration with Honda in precisely these geographical areas, where we expect significant development and growth in the coming years. In addition, we have a great deal of confidence in Honda products and the Honda brand, and we therefore have high expectations for the coming collaboration,” says Group CEO, Niels V. Bertelsen from Nic. Christiansen Holding.

With this new agreement, Nic. Christiansen Group becomes a leading Nordic automotive import business with operations in all countries and motorcycle and power product businesses in the Baltic countries.

For further information:

Group CEO Niels V. Bertelsen, Nic. Christiansen Holding, tel. +45 6037 5126 or email nvb@nc.dk

 
Address: Sjællandsvej 1 · 6000 Kolding · Denmark · Phone: (+45)7015 1599 · E-Mail: mail@nc.dk 

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The history of the Nic. Christiansen Group began in 1967, with the import of BMW. The company's primary activities today are the import of Hyundai, Honda, SsangYong, Land Rover and Jaguar, owning three car trading chains, Terminalen, Bayern AutoGroup and British MotorGroup as well as leasing and financing company NCG Finans.

The Nic. Christiansen Group has operations in Denmark, Norway, Sweden, Finland and the Baltic States and employs approx. 630 employees.