The Nic. Christiansen Group gears the organisation for a digital future

The car group Nic. Christiansen Group will gear the group to continued growth in a strongly competitive market. Therefore, the group has rethought its import organisation as part of a big, strategic organization and digitalization project, where decentralized units are replaced by strong teams across countries and brands.

The Nic. Christiansen Group wants to develop its position as one on the major players in in the Nordic countries on the mobility market. 

Therefore, the car group now gear for a digital future, which among other things means a complete reorganization of the whole import business.
Forward-looking this is going to ensure that the Nic. Christiansen Group becomes better collecting and working with data as a basis for business development and innovation. At the same time opens a more homogenous and professional organization for some interesting synergies and contributes to create new concepts and possibilities to the delight of the customers of the group.

”It is a strategical big and important decision for the Nic. Christiansen Group, and undoubtedly it will have a great influence over the way our colleagues work. This also means that we bring new competences and colleagues aboard and re-educate others in the necessary reinforcement of our organization. Our markets and our customers make bigger and bigger demands to us as a player, and the competition is increasing on all parameters. When we compare this with our objective to be an attractive and strong business partner for all our customers in future, this requires that we rethink our business model and organization and create a more digital and data driven business, so that the customers will record that they come even more in the centre,” says group CEO Niels Vrist Bertelsen.

Competency teams across countries and brands
The development of the new organization of the Nic. Christiansen Group has been long in the making, however, the COVID-19 situation meant that the process has been put on a hold.

The Nic. Christiansen Group has felt the crisis but has come through it strengthened and is now on the level, which was expected before the COVID-19 situation. Therefore, the car group stands on a solid foundation and is ready to act more offensive and to implement the organizational change which will be followed by a new digital strategy.

In the head of the new organization is Chief Operating Officer Lars Beck. According to him it is a mindset of knowledge sharing and competency teams which is the cornerstone in the new organisation
The most significant element in the new import organization is the establishment of four so-called competency centres across countries and brands, which today counts the car brands Hyundai, Honda, Land Rover and Jaguar.

”At the Nic. Christiansen Group we have till now worked in decentralized units based on brand and countries. Now we unify competencies in teams crosswise, so that we create the framework for an organization which acts more homogenous and commercial, just as we increase our focus on business development and innovation – all based on the present and future needs of our customers,” says Lars Beck and continues:

”In the new organisation model we get a much stronger focus on collection and use of data centrally. This means that we get a strong basis to point out new trends and tendencies, just like we get far more scalable if we decide to launch new products or to enter new markets or brands – not least to the delight of the customers.”

The new organization becomes effective as of 1st September 2020. Contemporary with the organizational change the Nic. Christiansen Group will also modernize and expand its facilities in Kolding and Malmø. Both with a view to create optimal settings for teamwork.


For further information, contact:
Chief Operating Officer / COO, Lars Beck, tel. 0045-7632 2005

Short about the Nic. Christiansen Group:
The Nic. Christiansen Group is a group of companies centred around mobility solutions, including import and sale of cars. The group was created in 1967, where the Nic. Christiansen Group started the import of BMW. Today the main activities of the group are import of the car brands Hyundai, Honda, Land Rover and Jaguar, the three char chains Bayern AutoGroup, Terminalen, British MotorGroup and the leasing and financing company NCG Finans. The Nic. Christiansen Group has its headquarters in Kolding, is operating in Denmark, Norway, Sweden, Finland and the Baltic Countries and employs about 800 employees. 

 

Address: Sjællandsvej 1 · 6000 Kolding · Denmark · Phone: (+45)7015 1599 · E-Mail: mail@nc.dk 

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The history of the Nic. Christiansen Group began in 1967, with the import of BMW. The company's primary activities today are the import of Hyundai, Honda, Land Rover and Jaguar, owning three car trading chains, Terminalen, Bayern AutoGroup and British MotorGroup as well as leasing and financing company NCG Finans.

The Nic. Christiansen Group has operations in Denmark, Norway, Sweden, Finland and the Baltic States.