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The Nic. Christiansen Group was established in 1967. The group currently employs 630 people, who help the company to generate an annual turnover of more than DKK 6,4 billion.

Nic. Christiansen

Nicolai Theodor Christiansen was born in the town of Højer in the south west of Jutland in 1917. He quickly became know as Nic.

Times were hard when Nic. was a boy and he worked at an early age to help the family home. He quickly showed himself to be useful and imaginative and he had the ability to see the possibilities in most situations. This was a general philosophy that he held his entire lifetime and it was the spark that created the Nic. Christiansen Group in 1967, when he became the BMW import agent in Denmark. The company proved to be one of the most successful of its kind in Denmark.

Nic. Christiansen died in 2010 at the age of 93. The business is now owned by his daughter, Birthe Christiansen.



Nic. Christiansen establishes the company.


A preparation centre is established in Padborg. The preparation centre relocates to Vamdrup in 1978 and is renamed Vamdrup Klargøringscentral A/S.


Nic. Christiansen Holding A/S is established as the parent company for all of the activities in the automobile enterprise.


Nic. Christiansen's daughter Birthe Christiansen becomes owner of the company.


NCG Finans A/S is established. The company provides financing and leasing services.

Importagenturer og selskaber

1967 - BMW

Acquisition of import agency for BMW in 1967 formed the basis on which the Nic. Christiansen Group was established. The BMW import agency was transferred to the BMW Group in 2003.

1971 - Skoda

Skoda import agency was established under the name Pradan Auto Import in 1971. The agency was sold to VW import agency in 1999.


1971 - Honda

Honda was part of the import portfolio from 1971 until 2001, when it was sold to Honda Motor Co. Ltd.

1992 - Hyundai

Hyundai Bil Import A/S was established in 1992. Today, the import of Hyundai is one of the primary activities of Nic. Christiansen Holding and Hyundai is the 9th most sold brand of car in Denmark.


1993 - Chrysler and Jeep

The Chrysler and Jeep import agency was acquired in 1993 and transferred to Daimler Chrysler in 2000.


1993 - Daihatsu

The import agency for Daihatsu was acquired in 1993 and sold to I.M. Group Limited in 2001.

Land Rover 1993

1993 - Land Rover

Import agency for Land Rover was acquired from Domi in 1993 - and is also one of the main activities in Nic. Christiansen Holding today.


1993 - Rover and MG

The import agency for Rover and MG was also acquired at the same time as the Land Rover agency was purchased from Domi in 1993. The import of Rover and MG ended when Rover and the MG factory went bankrupt in 2005.


1993 - Subaru

The import agency for Subaru was acquired in 1993 and sold to I.M. Group Limited in 2001.

2000 - Terminalen

The nationwide dealership Terminalen is founded and establishes dealerships in Brøndby (2000), Esbjerg (2001), Kolding (2001), Aarhus (2001), Egå (2001), Birkerød (2001), Silkeborg (2006), Helle Kolding (2008), Copenhagen (2009) and Taastrup (2011).

2001 - Lada

The import agency for Lada was acquired. The import stopped in 2010.

2003 - Unipart

The import of Unipart products was established with the company Unic Parts A/S, which supplies leather interiors, spare parts, tools and chemical products to car repair workshops. Poor results cause the company to be closed in 2007. The leather interiors part of the business was subsequently transferred to Dansk Bil Læder A/S, under Vamdrup Klargøringscentral A/S. Dansk Bil Læder A/S was sold to Auto-læ in November 2008

2007 - BYD

China Car Import A/S is established when a contract is signed with Chinese manufacturer BYD Auto Co. Ltd. Due to changes in strategy, the contract with BYD BYD Auto Co. Ltd. was later terminated.


2007 - Schuberth

The import agency for Schuberth MC crash helmets has been part of the Nic. Christiansen Group since the beginning of the 80s. The company Schuberth Danmark was created in 2007, part of British Car Import A/S.

2009 - Jaguar Sweden

The import agency for Jaguar Sweden was transferred to the Nic. Christiansen Group.

Land Rover 2009

2009 - Land Rover Norway and Sweden

The Land Rover import agency for Norway and Sweden was transferred to the Nic. Christiansen Group.

2012 - Jaguar Denmark

The import agency for Jaguar Denmark was transferred to the Nic. Christiansen Group.


2012 – NCG Retail

NCG Retail A/S is established and becomes the parent company of Terminalen, Bayern AutoGroup and NCG Retail Nordic.


2012 – Bayern AutoGroup

Bayern AutoGroup is established as the group's exclusive BMW and MINI dealership chain under NCG Retail A/S with stores in Egå, Esbjerg, Kolding, Silkeborg and Odense.


2012 – NCG Retail Nordic

NCG Retail Nordic A/S is established with Jaguar/Land Rover dealerships in Sweden.


2013 – Jaguar Norway

The import agency for Jaguar Norway was transferred to the Nic. Christiansen Group.

2013 – Terminalen

Terminalen takes over Bilcenter Fyn (3 stores) in June 2013 and become the distributor of Mazda, Suzuki and Citroën on Fyn.

Bayern AutoGroup Holstebro

2013 – Bayern AutoGroup

In October, the sale of new BMW car models is handed over from Meiniche to Bayern AutoGroup, which is now represented in 6 locations in Jutland and on Funen. 

Bayern AutoGroup Aarhus

2014 – Bayern AutoGroup

Bayern AutoGroup opens one of the most modern BMW and MINI car dealership in Europe located on Viborgvej in Tilst by Aarhus. 

Bayern AutoGroup Aalborg

2015 – Bayern AutoGroup

Bayern AutoGroup takes over Bilhuset Haldrup in Aalborg and, thus, becomes sole BMW dealer in Jutland and on Funen. 

Terminalen Roskildevej

2015 – Terminalen

Terminalen builds a brand new Nissan and Toyota car dealership located on Roskildevej in Taastrup. The dealership opens in June.

Terminalen Roskildevej

2015 – SaangYong Denmark og Sweden

The import agency for SsangYong in Denmark and Sweden is transferred to the Nic. Christiansen Group.

Terminalen Roskildevej

2015 – British MotorGroup

NCG Retail Nordic changes its name to British MotorGroup and is established as the group’s exclusive Jaguar and Land Rover dealership chain with locations in both Sweden and Denmark.

Terminalen Roskildevej

2015 – SimplyGo

SimplyGo is established as the group’s first online shop offering short-term leasing services to private and public sector.

Terminalen Roskildevej

2017 - Honda

The Nic. Christiansen Group takes over the import of cars in Finland and the import of cars, motorcycles and Power Products in the Baltic States.

Terminalen Roskildevej

2018 - Hyundai Sweden

The Nic. Christiansen Group takes over the import of Hyundai in Sweden.

Terminalen Roskildevej

2018 - BMW2GO

BMW2GO offers short-term leasing services to private and public sector.

Address: Sjællandsvej 1 · 6000 Kolding · Denmark · Phone: (+45)7015 1599 · E-Mail: 








The history of the Nic. Christiansen Group began in 1967, with the import of BMW. The company's primary activities today are the import of Hyundai, Honda, Land Rover and Jaguar, owning three car trading chains, Terminalen, Bayern AutoGroup and British MotorGroup as well as leasing and financing company NCG Finans.

The Nic. Christiansen Group has operations in Denmark, Norway, Sweden, Finland and the Baltic States.