Nic. Christiansen Gruppen Partners with BYD for New Energy Passenger Vehicles in Denmark

Nic. Christiansen Gruppen is to partner as a national dealer for BYD, the world’s leading manufacturer of New Energy Vehicles (NEV) and power batteries, in a cooperation that introduces BYD electric passenger vehicles to the Danish market for the very first time this October. In conjunction with BYD, Nic. Christiansen Gruppen takes on responsibility for distribution, sales and aftersales services for BYD passenger cars in Denmark via its dealer network across the country and a BYD brand store in Copenhagen. The first BYD passenger vehicles are expected to arrive in Denmark already in October.

Strong competencies in both import, retail sales, distributorship and local market knowledge have been major factors in BYD choosing Nic. Christiansen Group as a partner. The introduction of BYD on the Danish market is a part of the BYD debut in an increasing number of European countries. The BYD brand store in Copenhagen will open during the autumn og 2022. Here, you can experience BYD models and take the vehicles for a test drive.

The BYD is world-renowned and a Warren Buffet backed multinational high-tech company that has recently made the Fortune Global 500 list for 2022. BYD produces electric vehicles with unique battery technology developed in-house, the result of 27 years’ experience in power battery development.

BYD has been the best-selling EV brand in China for many years. Its new energy passenger vehicle sales have exceeded more than 2 million units worldwide. Total sales of new energy passenger vehicles surpassed 640,000 units in the first half of 2022. It is in other words a well established EV manufacturer who makes an entry to the Danish market. Besides the so-called BYD pioneer store in Copenhagen, the sales of BYD in Denmark will happen through selescted retail store under the Terminalen dealership.

Michael Shu, General Manager and Managing Director for BYD Europe, said: “It’s a great pleasure to introduce our market-leading technology and some of our latest products as we launch our electric passenger vehicles to the Danish public. This partnership marks the start of us bringing customers in Denmark a range of new and innovative eco-friendly vehicles to support a future of eMobility. Customer service and satisfaction is always our priority, and BYD values local partnerships to give customers high levels of localised sales and service support. It is an exciting time for BYD, and I do believe that with combination of BYD’s cutting-edge technology and Nic. Christiansen Group’s local knowledge and experience, we will achieve our shared vision of accelerating the growth of electrification and zero-emission transport in Denmark.”

Niels Vrist Bertelsen, CEO of Nic. Christiansen Gruppen, said: “We have the experience and the resources to lift BYD into the Danish market. BYD vehicles have many appealing features for Danish customers They are technologically strong cars with fully competitive safety standards. They can also be delivered at prices that make them attractive to many Danish families. Thus, BYD suits well with Nic. Christiansen Group’s existing brand portfolio – along with our ambitions within mobility,” and he continues:


“BYD vehicles are equipped with the ultra-safe Blade Battery, which is designed to take up less space than conventional EV batteries. This saves space, since the battery is packed direct cell-to-package. We are excited to reveal both car models, Danish prices and a Danish BYD website later in August.”

About BYD

BYD (Build Your Dreams) is a multinational high-tech company devoted to leveraging technological innovations for a better life. BYD now has four industries including Auto, Electronics, New Energy, and Rail Transit. Since its foundation in 1995, the company quickly developed solid expertise in rechargeable batteries and became a relentless advocate of sustainable development, successfully expanding its renewable energy solutions globally with operations in over 70 countries and regions. Its creation of a Zero Emissions Energy Solution, comprising affordable solar power generation, reliable energy storage, and cutting-edge electrified transportation, has made it an industry leader in the energy and transportation sectors. BYD is a Warren Buffet-backed company and is listed both on the Hong Kong and Shenzhen Stock Exchanges. More information on the company can be found at

BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations. More information can be found at /    

About The Nic. Christiansen Gruppen

Based on the philosophy ‘Moving mobility and people’, the Nic. Christiansen Group is one of the leading players in the Nordic automotive industry with years of experience in the import and retail sale of cars and financing and leasing of cars. Since its foundation in 1967, the growth of the company has been continuous. Today, the group’s main activities are imports of Hyundai, Honda, Land Rover and Jaguar, the three car dealers Bayern AutoGroup, Terminalen, British MotorGroup and the leasing and financing company NCG Finans. Nic. Christiansen Group now operates in Denmark, Norway, Sweden, Finland and the Baltics.